The Future of OTT and Ad-Supported Services

OTT services have grown rapidly in popularity over the past few years.

An environment has been created where content can be enjoyed regardless of location.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

How did OTT services begin?

OTT platforms evolved by replacing cable TV with online streaming.

Thanks to mobile and tablet accessibility,

the user base grew rapidly.

Especially as people spent more time at home during COVID-19,

OTT viewership expanded significantly.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Multiple OTT platforms release new shows and movies regularly.

Of course, drawbacks exist.

Price increases and pay-per-view models add pressure.

Recently, complaints about rising fees have become more common.

What is ad-supported streaming?

Free platforms allow viewing in return for advertisements.

Viewers enjoy various genres without paying.

Ad-based streaming models are expanding.

Both users and providers website benefit from the ad model.

Why is FAST becoming popular?

FAST is a rapidly spreading trend in streaming.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

To wrap things up

Cost pressure drives users toward free platforms.

Finding the right platform is part of the experience.

We can expect streaming services to become even more diverse and accessible.